In July 2009, Google announced the release of Google Latitude to iPhone but just as a web app. After a year and four months, the company finally brings the Latitude product to iPhone as a native app which is now available on App Store for free.
Google Latitude is a location-aware application for mobile user to share the location with friend, coworker or anyone in your contact list. It uses the built-in Global Position System (GPS) of iPhone (or cell tower location if GPS is missing) to find out your location. You can then share your location with friends or family members. At the same time, you can also view the location of your friends in a map. With the support of multitasking on iOS 4.0 (or up), location sharing can be done in background. Even you close the Latitude app, it can still track your location and share with your friends.
According to Google, here are what the Google Latitude can do for you:
Latitude's focus has always been on one goal: make it simple to stay in touch with friends and family by sharing where you are with each other. Simple setup. Simple sharing without fumbling for your phone. Now, you can use Latitude on your iPhone just like the more than 9 million people actively using it from Android, BlackBerry, Symbian, and Windows Mobile smartphones. Use the app to:
- See where your friends are
- Share your location continuously with whomever you choose
- Contact friends by phone, text message, or email
- Control your location and privacy
Concern about privacy? The Google Latitude is an 100% opt-in service. That means, location sharing is not turned on by default. You have to add your friends to share your location and only those friends you authorize are able to view your location on a map. The app also lets you disable background location update and hide your location if you like. To learn more about privacy settings, you can further check out Google's support page.
I have just downloaded the app. So far, I like it and it works much better than the web app. The Google Latitude app is completely free and you can give it a shot by clicking this direct iTunes link.
Also don't forget to check out the video demo:
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