Nokia Asha, targeted to low-end segment

Not to forget the low-end segment, in addition to introducing two new smartphones based on Windows Phone 7, this week Nokia also launched four basic types of phone products. Stylish design and rich social networking experience to be a mainstay in the Nokia Asha 300, 303, 200, and 201, which was exhibited at the Nokia World 2011 event in London, England.


The three phones that Nokia presented require developers to use a special Java programming language to write applications, which technically excludes them from the smartphone category.

The Asha 200 is a touch-screen device with a keyboard housed in a metallic lime green case. The handset, which will sell for €60, works on the 2G networks commonly used in India and parts of southeast Asia. It is a dual-SIM card phone, the third that Nokia has introduced this year.

Nokia will introduce a fourth Asha handset, the Asha 201, a single- SIM-card version of the Asha 200, in early 2012.

Sales of dual SIM-card phones, which allow users in developing economies to choose the least expensive operators for calling and surfing, helped Nokia increase the number of basic phones it sold in the third quarter by 8 percent, which helped offset declines in its smartphone business.


Nokia also unveiled the Asha 300 and Asha 303, two 3G phones in metallic red that it plans to sell in developing and mature markets. The Asha 300, a candybar-shaped handset, will cost €85 and the Asha 303, which has a touch screen keypad phones with a 1 gigahertz processor, is priced at €115.

All three phones run Nokia’s Series 40 operating system, which the company is retaining for its basic lines while dropping its in-house Symbian operating system.

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